What is Scribe?
-Scribe shows you the language searchers use before you begin to write. Once your content is created, Scribe reveals other profitable keywords.
-Scribe analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on 15 SEO best practices.
-Scribe helps you build back links, crosslink the content within your own site, and identify influential social media users who want to share your stuff.
-Scribe increase targeted traffic!
Here's How Scribe Makes SEO Simple
-First, the Scribe keyword research tool tunes you into the right language before you write. Once your content is created, the Scribe keyword suggestion service shows you keyword phrases you might have missed.
-Second, Scribe analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on 15 SEO best practices.
-Third, Scribe's link building tools help you build back links from other sites, crosslink the content within your own site, and identify influential social media users who want to share your stuff.
Writing Compelling Content
(1.) Create a feeling of involvement
You can see how people react to your content online. Every time you publish a post, you can track how many people visit that page directly and share it. What words can you use to help readers imagine themselves in your copy?
(2.) Be honest
We still talk about creating a sense of authenticity with online content, especially the content delivered over social media. Your customers are very smart, they're surrounded by advertising and marketing messages, and they can spot insincerity miles away.
(3.) Provide value and proof of value
Establishing an emotional connection with your product through a story is not enough. You need to find ways to prove value, especially when the capital investment you're requiring is substantial.
(4.) Create a sense of urgency
Your copy needs to lead somewhere for people to take the desired action. What do you want people to do? You want to give customers a reason to buy right after they read your copy. You do that by creating a sense of urgency in your call to action.........Read More......
If writing content articles stress you out, keep in mind, writing is not just an end result, but also a process that helps you develop your ideas and think logically.
SEO As A Marketing Strategy
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. If a site isn't genuinely interesting and isn't worth remarking upon, it can be difficult to get links, attention and rankings.
Here Are Some Resources
-Branding Strategy Insider
-Brian (Brain) Solis
-Social Media Examiner
-What Makes Them Click
Q: How long do I have to do SEO for?
A: SEO is not a set-it-and-forget-it kind of tool. It takes constant attention and action to keep your SEO relevant and working. Yes, SEO will build on itself over time, but that doesn't mean you get to 6 months and call it quits and hope your past work will carry you through. The Internet is expanding at an unbelievable rate, which means that every day there are more and more websites vying for the same amount of space. If you want to keep your site competitive and continue growing your online presence, you have to be prepared to strap in for the long haul. SEO isn't ever truly finished.
Q: What does SEO really do for my site?
A: SEO is much more than just getting your site to rank well in the search engines. Good SEO will also help build your brand presence online, help maintain (or fix) your brand's online reputation, drive traffic to your site and improve your conversion rate, establish your company as an industry leader or expert, help you connect with your customers and much more.
Q: Who should handle my site's SEO?
A: If you don't have the knowledge or experience to handle your site's SEO, then you have to decide between bringing in someone to handle your SEO in-house or outsourcing your SEO to an SEO company or consultant. If you want to keep it in-house, your SEO manager needs to be incorporated into your marketing department, not the web design/development or IT team. Everything that your marketing department does to promote you company can be leveraged for SEO. Your SEO manager needs to work with the marketing team to keep their efforts in line.
If you want to outsource your SEO, be sure to do so to a reputable, white hat SEO firm! They should be US based and speak English fluently. A lot of SEO focuses on creating and publishing content and you need someone who understands the US market. Any company or consultant who promises to have your site ranking number one in Google by the end of the month is probably a black hat SEO practitioner and should be avoided.
Q: How do I measure SEO success?
A: There are a few ways to tell if your SEO is doing well. First off, what kind of traffic growth are you seeing? Good SEO should produce additional traffic that steadily increases over time. Peaks and valleys isn't a good sign. You can also look at how well your site is ranking for your chosen keywords. Did your site jump from page 6 to page 3? That means your site is establishing a stronger trust factor with the search engines and is performing well. The biggest indication of SEO success is your conversion rate. Of the traffic that arrived to your site, what percentage of them converted? Each site has a different goal. It could be for someone to call the company, download a trial form of some software, signup for a newsletter, etc. A higher conversion rate means that more targÃ©ted traffic is being delivered to your site, a sign that your SEO is doing a good job of positioning your site.
These are by no means the only questions you may have when beginning your SEO process, but they are some of the most common. A lot of SEO is learning and adapting. If you are looking to handle your site's SEO by yourself, you might want to consider taking an SEO training session to learn the basics and answer more strategically minded questions.
About The Author
Nick Stamoulis is the President and Founder of Brick Marketing, an Internet marketing and SEO consulting firm in Boston, MA. With over 12 years of industry experience, Nick Stamoulis shares his knowledge by posting daily updates to his blog, the Search Engine Optimization Journal (or SEO Journal) and publishing the Brick Marketing SEO Newsletter. Contact Nick at 781-350-4365 or email@example.com